WORKS/ MY SAFE
2026
Rebranding, strategy and positioning a new identity.
PROJECT
Repositioning the brand by bringing its living and lifestyle dimension to the forefront. The project aimed to present the product not only through its functional qualities, but as a premium outdoor experience, supported by a more contemporary and dynamic visual language.
At the same time, the new direction needed to preserve the balance at the heart of the brand: the flexibility of a modular system designed to adapt to different needs, and the innovation, precision and technical expertise that make every solution reliable and high-performing.
INSIGHT
My Safe is a South Tyrolean company founded by a team of professionals with extensive experience in modular design and engineering. The brand was born from a shared vision: to create safe, functional and customizable modular structures that combine precision engineering with the refined aesthetics of Italian architectural design.
DESIGN
A simple and clean logo gives the brand a timeless identity, with a precise and technical character that reflects My Safe’s engineering expertise. In contrast, the wider visual language introduces warmer colors, softer typography and a more inviting tone. Together, these elements express the two complementary sides of the brand: the rigor of design and construction, and the emotional dimension of living the space.
POSITIONING
The new identity combines design innovation, architectural flexibility and the elegance of a luxury product. The result is a brand identity that balances architectural rigour with imagination, strengthening My Safe’s positioning as an innovative and premium outdoor living solution.
TOUCH POINTS
Every touchpoint has been carefully designed to reflect the brand’s premiumness. From paper selection to print finishes, each material is conceived to convey elegance both visually and through touch, creating a refined and cohesive brand experience that reinforces its premium character.
