WORKS/ ARCHIPRODUCTS & MY SAFE
2025
Mercurio’s creativity in building brand synergies
THE EVENT
The 2025 Milan Design Week event represents an opportunity for Mercurio to create new audiovisual and 3D content, such as that featured in the spaces set up at the Milan headquarters of Archiproducts, one of the largest and most important international online portals dedicated to architecture and design. For this very event, the vision of creating new synergies between highly diverse industry brands, such as My Safe and Samsung, was born.
STRATEGIC VISION
The partnership between Mercurio and Archiproducts allows My Safe and Samsung to create a tailored collaboration for the Milan Design Week event, enhancing their respective projects. My Safe – a brand that designs and manufactures customizable modular outdoor spaces – introduces the concept of being a wish-fulfiller: inside My Safe, you can imagine anything you desire. As a result, the My Safe space is exceptionally clad in silver to host a cutting-edge air conditioning system, a new product by Samsung.
CONCEPT
The theme proposed by Archiproducts for the 2025 edition is “Aria” (Air), a concept that has shaped collaborations with design studios and brands. These are the creators of the pieces found throughout the various rooms, ranging from finishes and seating to lamps and lighting systems.
The projection of animated visuals on monitors completes the installation, conveying to visitors the dreamy lightness pursued by the artistic direction. A play of shadows featuring natural elements hidden behind large silk drapes welcomes visitors at the entrance.
INSIGHT
The My Safe space was installed right at the entrance of the Archiproducts headquarters. Mercurio supported the brand by documenting the installation phase, the setup, and the interaction with the public. Print design was also featured: special postcards were created on three different shades of textured Fedrigoni paper, featuring an illustration with clean, architectural lines. The postcards were placed inside the My Safe space as a complimentary gift for visitors.
