SASA Spa has launched a new recruitment campaign, Un posto per crescere, un posto per amare, un posto per te! The campaign celebrates the diverse people and everyday moments that bring its transportation network to life. For this initiative, Mercurio developed a dynamic multi-channel strategy designed to encourage more people to join their inclusive hiring project.

The idea was born from the desire to represent SASA as a point of connection in everyone’s life, going beyond the professional aspect to embrace the personal dimension as well. From daily commutes to the discovery of new places, and even corporate growth, SASA is present in the moments that define urban and social life.

The campaign has strengthened SASA’s role as a key part of the region’s social fabric. Through its inclusive message and imagery celebrating everyday life on public transportation, it has fostered an emotional connection between the company and the community. As a result, interest in SASA has grown—not just as a service provider, but as a workplace where diversity is embraced and valued.