On the occasion of the inauguration of a new Eurocar location in Bolzano – Audi and Porsche dealership – Mercurio develops brand promotion activities through various media involving 3D productions, sound design, visual communication design, print solutions, and packaging. The main event of the inauguration day is the presentation of the new Audi Q6 e-tron model.

To enhance the car launch, Mercurio carries out a visual mapping activity, designing 3D graphic elements aligned with themes related to energy and sustainability. The coordination of the projectors is managed by a dedicated technical team that ensures the projection targets only the vehicle.

The show lasts about 3 minutes, during which visual elements are synchronized with sound elements according to the sound design project. To optimize the visual impact of the projection, the vehicle should be white. Since the launched model is not available in that color variant, Schriftart is also involved in the project to cover the vehicle.

Custom-made shopper. Innovation, research, and sustainability are the values for which the design includes a tubular FSC paper ribbon, fully recyclable, produced by the Brianteo ribbon factory. The handles are black, double-layered, 30 cm long and 7 mm in diameter. To hold the client gifts selected by the brand, the shopper is made with a depth of 12 cm, a height of 25 cm, and a length of 20 cm.

Inside each shopper, along with the selected client gifts, foldable print items with a pocket are distributed, to be used as document holders. On the front of the foldable item, a UV varnish print recalls a honeycomb pattern recurring in the brand’s communication. The selected finish for this item is a matte scratch-resistant lamination.