WORKS/ BRONZETTI
2024
A new dress to showcase
craftsmanship and quality
PROJECT
Development of a coordinated packaging design for pastry products, tailored to accommodate a wide range of sizes and product types.
INSIGHT
The packaging needed to be elegant, functional, and consistent with the brand’s visual identity while maintaining its distinctive character. Mercurio oversaw the development of the new packaging through a gentle revolution, creating a design that highlights the product’s quality and craftsmanship.
DESIGN
The packaging features a refined pattern inspired by the brand’s own lettering and is available in a color palette of deep blue, brown, and cream tones. Each package is customizable, with small illustrated bands that showcase the raw materials or special ingredients of the pastry it contains.
PRODUCTION
An added value was the complete management of the production process: Mercurio guided the client through every step, from sourcing suppliers to selecting materials, ensuring a final product of the highest quality.
