A brand awareness initiative aimed at employees. The challenge is to transform corporate values into a screenplay for the production of an audiovisual piece. In viaggio con Alperia brings to the stage the talent of Doris Pigneter and Salvatore Cutrì, under the direction of Philipp Silbernagl, at the Teatro Cristallo in Bolzano.

Two people wait for a train on a station platform. A scene from everyday life in which the actor and actress convey the company’s new values through small symbolic gestures of trust and mutual respect.

The video is available in Italian and German, with English subtitles for a wider audience. It is also divided into short, shareable episodes, optimized for social media engagement and easy content distribution.